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New generation revamps Asia Foods for home shoppers

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New look at Asia Foods. (Photo by Francine Halvorsen)

by FRANCINE HALVORSEN

Asia Foods has been at the same address at 5224 York Road in Baltimore for 28 years and, until 6 months ago, it was a well-kept secret. The shop had been, for all this time, a large wholesale business catering to restaurants between here and DC, and selling retail to a smattering of loyal aficionados of Asian cooking.

Mun-Ge and Cho-Ye Toung ran the business seven days a week, for 26 years. Much to their pleasure, their son Chaw Toung, who grew up in the business, now runs it.

At first, he thought he would close the street side of the shop that did the retail business and concentrate on the wholesale division, which has an entrance not visible from York Road. Chaw Toung was certain this was the right thing to do. But he was in for a surprise.

Retail customers still found their way inside and kept shopping and chatting. Chaw Toung took this as an affirmation and decided to look to the future, keep the wholesale business and expand the stock of goods for home cooks. Now fronting York Road Asia Foods is a wide aisled market catering to home cooks.

The senior Toungs are still there daily, Cho-ye greets everyone and keeps an eye on the retail end, and Chaw’s mom, Mun-ge is at the register.

Vegetable aisle at Asia Foods. (Photo by Francine Halvorsen.)

No longer quite so exotic, Chinese food ingredients have become almost mainstream, in part due to entrepreneurs like the Toungs. They will ask what you want to make and explain, very graciously, what you need and how to prepare it. With enthusiasm, they will find what you seek, and if they have to order it, they will. Personal service seems second nature to the family, it is not only a business for them but a social forum. They have a lot of customers who just come by to say hello.

Asia Foods. (Photo by Francine Halvorsen.)

If people are new to the store, Chaw will ask what they like to eat and find the simplest way for them to make it. Sweet rice balls in banana leaves, he will tell you, can simply be heated in a microwave, and a little hoisan sauce and chili garlic sauce can be rubbed or brushed on chicken breasts which will cook quickly, while you steam some Napa cabbage. Very fast very and very delicious.

There are freezers with dim sum, dumplings, pork and vegetable buns, shrimp gyoza, egg rolls, spring rolls and other goodies too numerous to mention. Chilled vegetable bins hold bok choy, Napa Cabbage, gourds and long beans, sprouts and shoots, in addition to traditional green market items. Soon the Meat and Fish Department will open and be staffed by someone who can cut a selection to order for the dish you have in mind.

Steamers and rice bowls. (Photo by Francine Halvorsen.)

The shelves are chock-a-block with jars and cans of delicious goodies. Fruit and tea beverages are, for the most part, unsweetened or made with cane sugar. Packets of nuts and dried fruit line the shelves. An abundance of rice and noodles, not only Chinese but Thai and Japanese as well, will keep anyone well-fed. A large assortment of tea pots and tea cups, dishes and bowls, steamers and clay pots, as well as chop sticks, spoons, knives and cleavers are available.

Asia Foods, on Greenmount. (Photo by Francine Halvorsen)

  • Susan Krieger

    I miss the old store! Shopped there for years and could find all my needs for Asian cooking. I have just been in there once when they first reopened and was very disappointed with the all inclusive goods. I don’t want to see cereal on the shelves. I will try Asian Market again because of your article.

  • Ruth

    Sounds like you might want to try it again, Susan. Yes, the old Asia Foods closed, remodeled the retail space and opened for a little while as York Market, not carrying the same things that it used to carry, disappointing many of the old customers. But that market model closed after only a few months and the old Asia Foods moved back in to the new bright retail space. So if you tried the new York Market and were disappointed, try it now that it is Asia Foods again.

  • Louis

    I love this store; until they opened it was difficult to find Asian/Chinese food in North Baltimore. I do wish they would open a bakery, or at least find some way to sell fresh pork buns. Maybe they could have a little restaurant, like HMart? There’s plenty of space in the new store.

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