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Business & Developmentby Ed Gunts10:07 amNov 11, 20150

Rare artwork, underfoot, could soon be out of sight

What an Under Armour fitness center will mean to a celebrated work of art at 10 Light Street. A SPECIAL BREW REPORT.

For decades, Marylanders have had an extraordinary work of art literally at their feet.

The historic banking hall inside the old Baltimore Trust Co. building at 10 Light Street contains a marble mosaic floor that features designs inspired by Baltimore’s industries, harbor and transportation.

Created by the noted Maryland artist Hildreth Meiere, the decorative floor is as much a part of the 1929 Art Deco landmark as its wedding cake setbacks and gold leafed crown.

It was the first corporate commission for Meiere, who went on to create works at Radio City Music Hall and other American landmarks and is considered one of the premier muralists of the 20th century.

One of Meiere’s most notable achievements, according to critic James Donnell Tilghman, is that she treated floors as opportunities to tell a story about the building they’re in, through figurative and geometrical designs. Her use of color, he observed, adds “immeasurably to the richness of the room it decorates.”

But this pioneering work by a nationally prominent artist will soon disappear from sight if developers move ahead with a plan to modify the banking hall as shown in recently released renderings.

Some of the original mosaic tilework that will disappear under the proposed Under Armour Performance Center. (

A view of the marble mosaic floor that will disappear with the opening of the Under Armour Performance Center. (From the “Early Women of Architecture in Maryland” exhibit by AIA Baltimore)

The renderings show the hall converted to an Under Armour Performance Center, a 35,000-square-foot fitness center that will occupy the building’s main banking floor and other areas near street level.

Under Armour is opening the center with a partner, FX Studios, a company owned by Nate Costa, the personal trainer for Under Armour’s CEO Kevin Plank.

A Simulated End Zone

Renderings and promotional materials released by Under Armour and FX Studios show that the marble mosaic floor will be covered with an Astroturf-like material marked like an athletic field, complete with part of the Maryland state flag in a simulated end zone. The marketing materials call it “performance turf.”

In the renderings, the predominant color of the artificial turf is gray, compared to the vivid reds, browns, blues and golds of Meiere’s palette.

The drawings depict performance center members exercising in the areas covered by the artificial turf – running, stretching, throwing balls against the wall.

“Experience the union of Baltimore’s history and it’s [sic] thriving future by becoming a member of the Under Armour Performance Center powered by FX Fitness,” says the center’s website.

“Athletes can witness the building’s antiquity in it’s [sic] art-deco design featuring ceiling high columns, marble stair cases, and wrought iron fixtures,” the message continues, adding that “athlete training is elevated when working out amongst wall-sized graphics of Under Armour champions, 60+ yards of performance turf, and a unique connected fitness experience.”

The gray astroturf-like carpeting that will cover the main banking hall of 10 Light Street. (FX Studios website)

A rendering of the gray carpeting proposed for the former banking hall. (FX Studios website)

Besides exercise space, the performance center will include a salon, spa, store and cafe, plus changing rooms, an area for physical therapy and more, according to the web site.

Now under construction and scheduled to open by the end of the year, the center will be a tenant of the renovated building, whose upper floors have been converted to approximately 400 luxury apartments. The developer is Cary Euwer of Metropolitan Partnership in Reston, Va.

According to Brian Goeken, chief of technical preservation services for the National Park Service, Euwer has indicated that the entire project, called 10 Light Street, represents an investment of $75 million.

Praise and Controversy

Euwer’s plan to convert the high-rise from offices to apartments has drawn praise from business leaders and elected officials for helping preserve the city’s only Art Deco skyscraper and for providing another place for people to live in the city. The Downtown Partnership of Baltimore honored Euwer for his efforts during its annual fall meeting.

But the plan to convert the banking space to a fitness center – and then to cover the elaborate mosaic panels with “performance turf” – has sparked a debate among preservationists and others about appropriate ways to reuse historic buildings such as 10 Light Street.

The Under Armour Performance Center has become such an issue in local preservation circles that CHAP, Baltimore’s preservation commission, asked Euwer to appear at its monthly meeting yesterday to address what chairman Tom Liebel characterized as “comments and rumors” about the way the interior is being altered to accommodate it.

According to preservationists, the artificial turf will hide one of the building’s most significant architectural features and prevent visitors from seeing one of Meiere’s finest works – ironically, just as she is receiving renewed national attention in the form of a book and a traveling exhibit organized by the Baltimore Chapter of the American Institute of Architects (AIA).

They note that Euwer has sought federal and state tax credits for preserving the building, and they argue that covering the floor runs counter to the spirit of using tax incentives to encourage developers to keep historic buildings open and their features accessible to the public.

Detail of Meiere's 1930 tilework representing the close relationship of the harbor and the city. (xxxx)

“Baltimore Harbor,” a detail of Meiere’s 1929 mosaic floor representing the close relationship between the harbor and the city. (From the “Early Women of Architecture in Maryland” Exhibit by AIA Baltimore)

“My primary concern is that this is an irreplaceable structure, the greatest tall building in the city,” said Jed Weeks, a preservationist who lives in North Baltimore. “If we’re going to use public money to preserve it, is the public going to enjoy the benefits of the preservation work?”

If the floor is covered, at least that means it’s not destroyed, Weeks said.

“I’m glad it’s not getting torn up. That’s my worst nightmare. Covering it up is better than nothing for me. But what is the value to the public of subsidizing the preservation work with tax credits if you can’t see it? You can’t come into the building and see these great mosaics if they’re covered with Astroturf.”

Floor Not Landmarked

Darrell Bishop, a Mount Vernon resident who follows downtown construction projects closely, questions the proposed use altogether.

“A gym?” he said. “How about a nice restaurant? That was one of the most beautiful interiors in all of Baltimore. Its interior should be landmarked, so any alterations have to go through the landmarks commission. . . Hopefully, they have enough sense not to glue anything down” on the marble floor.

On the Internet, commenters have expressed mixed opinions about Euwer’s plan to convert the banking hall to a fitness center.

“Woah! As a downtown worker this is going to be amazing,” a commenter named GrayMatter wrote on the website SkyscraperCity, a chat room for local design groupies. “I would love to be able to park at my office and walk to a nice gym. If done right this would be one of the coolest adaptive reuse projects in the city!”

But not everyone agrees.

“Funny, I couldn’t think of a much worse way to honor the beauty of that lobby,” replied a commenter named Delawhere. “Throwing weighted balls against historic marble and pushing weights along astroturf that covers one of the most spectacular female-designed mosaic floors in the entire country?”

“What’s wrong with that?” responded a poster named scando. “Personally, I’m pushing forward a plan to turn the Basilica into a punk venue.”

Still others, including Meiere’s daughter and granddaughter, point out that historic buildings such as 10 Light Street need rent-paying tenants in order to avoid the wrecking ball. They say Under Armour’s Performance Center will help make Euwer’s $75 million renovation an economic success, while protecting the original floor for future generations.

If Under Armour and FX Studios need to cover the floor to make the space work as a fitness center and won’t damage or remove the mosaics, they say, they see it as an acceptable trade off. Then if the fitness center wants to move out at the end of its lease, they reason, the mosaic floor will be intact and available for the next tenant to display.

Another rendering of part of the 35,000-square-foot fitness center in the main bank hallway. (FX Studios website)

Another rendering of part of the 35,000-square-foot fitness center, showing the view from a carpet-clad mezzanine level down into the former main banking floor. (FX Studios website)

Hildreth “Hilly” Meiere Dunn, the artist’s granddaughter and photographer for a book about her work, said she and her mother took a tour of the banking space with the fitness center’s architect this year and were told that the main banking floor would be covered with artificial turf, while the smaller floor of the Light Street entrance lobby on a lower level would remain uncovered.

She said she was told the turf would be installed in such a way that it could be rolled back to reveal the mosaic panels if someone wanted to see them.

Dunn, who lives in Connecticut, said she is satisfied with that plan if it protects the mosaics for the future.  She said the architect promised to select a color that would be appropriate for the space.

“I’m happy they’re covering it up to protect it,” she said of her grandmother’s mosaic floor. “At least her work is being saved. Whatever happens to the building, it will still be there.”

Millions in Tax Credits

At stake for the developer, meanwhile, are millions of dollars worth of state and federal historic preservation tax credits.

Both the Maryland Historical Trust and the National Park Service have tentatively approved tax credits for the project – $3 million from the state of Maryland (the most the state awards for any one project) and an as-yet undetermined amount from the federal government (the exact amount depends on the final investment figure).

According to Collin Ingraham, administrator of preservation financial incentives for the Maryland Historical Trust, the state tax credits are contingent on all construction work meeting Maryland’s standards for historic preservation.

If a commercial tenant of the building makes changes that don’t comply with the preservation standards, Ingraham said, the landlord stands to lose tax credits for the entire project.

10 Light Street towers over Baltimore and Charles streets. (Photo by Ed Gunts)

10 Light Street as seen from Baltimore and Charles streets. (Photo by Ed Gunts)


10 Light Street is one of Baltimore’s tallest buildings, and it has some sky-high rental rates to match.

According to the building’s web site, a three-bedroom apartment on the 33rd floor is renting for $11,999 per month.

A two-bedroom apartment on the 34th floor is going for $9,999 per month.

More than two dozen apartments are going for more than $5,000 per month. Another 21 are in the $3,000 per month range. The lowest-priced apartment is a studio for $1,179 per month.

The prices are some of the highest in the city for an apartment. According to area leasing agents, prices for downtown apartments tend to range from $1,200 to $2,400, depending on the location, the size and the amenities.  –EG

Like a Floor Mat?

Euwer, the building’s owner, said he knows all about the rules for preservation tax credits and what he has to do to get them.

Covering the mosaic floor with artificial turf, he said, is no different than when the bank put down floor mats for customers to wipe their feet. He also pointed out that Dunn and her mother aren’t objecting to his plan.

“There’s no question” the preservation tax credits will be approved, he said. In the federal guidelines, “you’re allowed to preserve, protect, encapsulate and restore. . . It’s not any different than an area rug. The bank had rugs all over the place.”

Ingraham and Goeken, from the Maryland Historical Trust and the National Park Service, said that they haven’t yet received information about the way Under Armour’s space is being altered and can’t say for sure whether it will jeopardize Euwer’s chances of receiving tax credits.

An exercise class at the Under Armour Performance Center (Photo by XXXX)

An exercise class at 10 Light Street under the Under Armour logo. Rendering from the FX Studios website.

But Ingraham said the floor is a significant feature of the building and the method of covering it could be an issue in whether the building gets tax credits.

He said the decision may come down to how the artificial turf is placed over the mosaic floor.

If it is put down without adhesives such as mastic or nails that could damage the mosaic panels, in a process that is entirely reversible, that could be deemed acceptable, he said.

But if the tenant intends to attach the artificial turf to the building in a way that is not reversible or would alter the condition of the mosaics, that would be more like replacing the floor entirely and could jeopardize the developer’s ability to receive tax credits, he added.

Far-Reaching Implications

How the situation is resolved, preservationists say, could be a landmark case that helps determine the way government agencies respond in the future to proposals for altering historically significant interiors.

They say preservation guidelines were never written with the idea that someone might want to want to put a material such as artificial turf on a marble floor inside a former banking hall, and there is no language in the regulations addressing such a possibility.

At the CHAP meeting yesterday, Euwer said the marble floor will be covered with three layers of material – “a fiber layer, a foam layer and then carpeting on top of it.”

Waving a sample of the gray top layer at the panel, he said no glue will be used to install the new material and the marble mosaics will not be disturbed.

“The issue is protection” of Meiere’s floor, he said. “Everything is being kept in situ, in place and protected.”

Euwer told the panel that he believes part of the concern about the project is that people have referred to the new floor surface as turf – a term that Under Armour and FX Studios use in promoting the performance center to prospective members.

“There is no attachment,” he said. “There is no mastic. It’s an area rug.”

Panel member Robert C. Embry Jr. asked Euwer if he would agree to allow the city to designate the former banking hall an interior landmark once the current renovations are complete, to give it a layer of protection for the future.

“I would say we’d have a thorough conversation with you,” Euwer replied.

Panel member Matthew Mosca asked why the bank’s original chandeliers don’t show up in the renderings of the fitness center.

Euwer said the chandeliers were “photoshopped out to show the space, but they are in place.” In addition, “all of the stone walls are being restored,” he told the panel.

In a separate conversation with The Brew, Euwer expressed confidence that he will prevail in securing historic preservation tax credits.

“The reason we do trophy projects like this is because we understand historic preservation and the value that it adds to a project,” he said. “We totally understand. We’re not goofy guys.”

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